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Deal Notes Dispatch

Apple TV 4K (4th generation) goes on sale Nov. 13 at $299

· By Sam Barth

Consumer techLaunches

Apple's new Apple TV 4K adds an A19 chip, far-field microphones for hands-free Siri and four-speaker HomePod surround support. Pre-orders opened Oct. 13; stores get it Nov. 13.

Apple announced the fourth-generation Apple TV 4K on October 13, 2026, with pre-orders starting that day and availability in stores beginning Friday, November 13. Apple lists the U.S. price at $299.

According to Apple, the A19 chip delivers up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous model, and adds a dedicated AV1 decoder. Three built-in far-field microphones let owners talk to Siri hands-free, and the box can drive a four-speaker surround setup with HomePod mini 2 or HomePod (2nd generation) speakers.

Why it matters: a new model often pushes retailers to discount the outgoing one. If you are shopping streaming boxes for the holidays, compare the older model's price history with the new one's features.

Primary source: Apple Newsroom: Apple unveils the new Apple TV 4K

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